Thursday 29 November 2012

Gary Vaynerchuk & Psy


Gary Vaynerchuk uses social media to help grow his business. Vaynerchuk, 33, is the director of operations at the company, christenend as the Wine Library in 1997 when he rebranded it and began online sales. It's been an amazing ride since that day in February 2006, with great guests, amazing  wine, as well as a lot or Jets Talk. Despite the nonbelievers, Vaynerchuk knew a marketing juggernaut when he saw one. An early Twitter adopter, he now has 53,000 followers hanging on his every 140-character thought. Eventually facebook buys instagram for $1 billion.

He signed on in early 2007, less than a year after Twitter was launced. But as the recession takes its toll on fine living and other luxuries, more high-end food and beverage businesses are quickly following suit. They are using the website to infiltrate niche marckets, promote special deals and build loyal customer bases.
Thanks to his efforts on Twitter and his hugely popular video blog, he is the No.1 independant wine salesman in the country, beating his competitors by a 40 percent margin.
He is a smart guy who read a treand of the way of advertisement for his business. He caught the most effective way to show his business extensively.If he did not use the social network, he only can be a successful wine business man in his community.
He says that the empowerment of the common consumer has created a fundamental shift in how business are expected to behave in his book " the Thank You Ecomomy".
Now we can see the power of media. Like or not, we are in the sea of  worldwide information.
So we need to have a responsibility of filtering to get good things and development the distiction skills of useful and helpful things for the healthy world.




                              




Psy used to be a controversial singer in Korea.
He usually sings with his own opinion about a love, a trend and social issues. The  lyrics of his songs
are honest but twisted, straight but ironical, and intellectual but shallow.Sometines  it is unconfortable
to listen to his songs.He never use 4 - letter words, but he uses very funny adjecticves and adverbs so that the audience can feel the catharsis.
Now he became an another kind of Gary Vaynerchuk in Korean version even if he had several serious troubles in his early 20's.
The Korean people were surprised at an unexpected international breakthrough.His YouTube vedio has almost a billion viewers and he now is recognized by the media as the "King of You Tube".
It is impossible if the social network system does not exist.
He sang and danced with Madonna, Britney Spears, and Tom Cruise.
He is going to perform at NFL halftime show in Rogers Centre on Dec.16.2012 and the concert of "Christmas in Washington" on Dec.21,2012 in front of the President couple of  USA.
It is really great achievement of his life .
From this fantastic phemonenon, I imagine that anyone who is talented can be a second Psy with their
own webcam . The on-line media is a wonderful democratic platform. People with diverse views can participate to the diverse communities of the world. I believe that the media will change and develope the world with a effective way. Because everyone can watch and criticize every single issue. I still expect that we have more surprising stars in variety areas on our earth. Sharing and communicating are the most important components for making the better world, aren't they?

                   

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